Online Marketing TipsOnline Marketing Tip's and Tricks

Local SEO expert knowledge about online marketing news, tips, tricks, how-to's and 101's.

Why Coupons work for Small Business

Doing business in today’s market means caring about your customer and taking good care of them so that they do business with you forever. What a better way to show your customers that you care, but to give them something. Coupons have been around a long time and they are starting to gain a significant amount of popularity, especially over the past 5 years with the economic downfall.

Here’s an article from the Huffington Post – Small Business section that discusses why coupons are on the rise for Small Business. Read the entire article here: http://goo.gl/OxavA

5 Common Tax Mistakes That Small Businesses Make

It’s not surprising that many small businesses and individuals make mistakes with their bookkeeping and filing.

Some small business tax advice….

(read entire article here: http://www.startupnation.com/business-articles/1169/1/AT_Tax-And-Bookkeeping-Mistakes.asp)

 

Why Businesses Need Local SEO

It’s very important to not forget about all of the direct benefits that your site can take advantage of by using a local SEO strategy. It’s no mystery, the Internet is an extremely big place and is no doubt growing each and every day.

It allows you to target the whole globe, but it’s more than likely that your business is located in just one small corner of this worldwide gateway. You’ll find this to be even more true if you have a traditional brick and mortar business.

This day in age it doesn’t make sense to spend your marketing time and dollars trying to market to the entire whole world, instead, you should create a more targeted approach and that is specific to your local community.

What Is The Goal of Local SEO?

The goal of using local SEO in {all suburbs} is to spread the word, get your name, website and business out there and in front of the audience that is most likely to benefit from it and those are people who are physically located near where you are. An alternate way to look at it is comparable to the local section of your yellow pages. Local SEO simply means that if you’re a local dry cleaner, located in Miami, FL your potential customers will find your location by searching locally online. LocalSEOSites.com uses specific techniques to ensure that your brands SEO strategy is specifically targeted to your local audience and customers.

It’s important to not over look the fact that people are literally trying to find you and not vise versa. When you take advantage of using local SEO, it makes it just that much easier for local consumers to find you and your business.

Traditional SEO campaign are great, but if you really want to increase business with local customers, it is wise to implement local SEO methods. Taking on a local SEO in campaign is extremely vital for your web site as well, not to mention the longevity of your brand.

Online Marketing and Local SEO a perfect fit? The answer is YES!

Online Marketing and Local SEO a perfect fit? The answer is YES!

The Anatomy of a Search Engine Result

Conceptualizing the Online Landscape

Thinking About All of This in Terms of Your Resources


(source: http://getlisted.org/resources/online-marketing-landscape.aspx)

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SEO v. PPC – [INFOGRAPHIC]

This [INFOGRAPHIC] gives a detailed illustration of SEO (Search Engine Optimization) verse PPC (Pay Per Click)

(source: http://goo.gl/Nl0TL)

Why Ignoring SEO Isn’t a Good Idea [INFOGRAPHIC]

This Infographic will cover the importance of Search engine optimization and why you should not overlook SEO of…

(read entire article here: http://www.go-gulf.com/blog/why-you-should-not-ignore-seo)

SEO Wars – What Color is Your Lightsaber?

SEO is a powerful force that can be wielded to dictate the prominent content placement in search results, potentially driving countless visitors to…

(read entire article here: http://searchenginewatch.com/article/2105366/SEO-Wars-Forget-Black-Hat-White-Hat-What-Color-Is-Your-Lightsaber)

Siri and Local Seo


So the first chat I get when I returned to the office from being sick was “Siri is the end to Local SEO!”. So of course I searched Google to see what this individual was talking
about. And came across this link entrepreneur.com I felt it deserved a read since Andrew Shotland +1 it. So after reading the article I could not agree more. Siri could be the end of Local SEO as we know it today and most definitely the elimination of the $199 cookie cutter Local SEO packages that have recently flooded small businesses across the nation.
But for the truly innovative, technically advanced Online Marketing firms this is just another opened door for opportunity. The way I see it is; Siri will always rely on Google for data one way or the other. So the question is, how will the data populate for the Siri requests from consumers. The answer is through mobile websites that are micro formatted and have local on-site optimization that is directed towards mobile users as well as geo-targeting. OK., that was a mouth full and great. But who can do it?
And that my friend is the question that is going to separate the innovators from the clones. I know of a few companies that have already started there research and development on these theories and concepts and of course Local SEO Sites is on the top of my list. The Local SEO Sites team is well educated and diversified in this new vertical to Local SEO. The team has also prepared for the launch of Google’s new Android in 2012 that offers the first Siri competitor Google X.

So what does all this mean for small businesses across the country. This means that Local SEO services by qualified individuals or firms is more valuable than ever. And if your small business has not started a local online marketing campaign thus far due to budgets or other reasons, its only going to get more expensive as time goes on.

So the old saying “pay today to save tomorrow” could not be more of a reality for a small business owner in today’s market.

Joining Google in Mapping the World

Google Certified Partner

1st Page Google Maps

Today Local SEO Sites a Google Certified Partner has joined the Google Maps Community in efforts to help local business owners and patrons alike.  Our team of experts are ready to help Americans get back on there feet and we feel this is a great opportunity to do so.
So to start the Local SEO Sites Team will be hosting Google Mapping parties across the nation in the coming months starting in California. These Google Mapping Parties are going to be open forums regarding Google Maps, Google business listings, and any other questions related to the topics.

We look forward to the coming months and are excited to take this opportunity to meet and support the small business owners of America.

Be sure to subscribe to our bolg and keep up to date on when the Local SEO Sites Team will be in your neighborhood.

Local SEO is the Foundation to Small Business…

Today’s small businesses focus in on customers real needs and wants in 2011. With the ever increasing use of the Internet in this day and age, it’s not a surprise that data of any sort can be drummed up on wide variety of verticals and target markets (individuals).

Now let’s take a look at what this data can do for your business. Can you say that you have segregated your current clients or prospects into “Circles” based around income, marital status, home-ownership, or, demographic. Most of the business owners in the US answer this question with “No”.

Now the very next question I get is how much does it cost. And my answer is that “its FREE” via the world wide web or at-least on Facebook and Google+. Now don’t get me wrong you can also pay for this data that will give you the ability to gather more data faster that is the most targeted and granule to your vertical.

Now what do you do with all this data? My direct answer to this question is converting. You can convert more prospects to clients by teaming up with professionals that can produce and utilize this data. Could you imagine the ability to market to your client’s  based on income level to insure you are getting the most that you possibly can for your product and/or service? Or how about targeting just single moms; with a more affordable option that will increase your volume.

These are just a few things Local SEO/SEM professionals are tapping into to help the small businesses across the US gain traction in this tough economy. I personally feel that this is just the tip of the ice berg of what the Local SEO/SEM industry will be bringing to the table as this industry continues to grow and evolve.

So to sum it up contact your Local SEO/SEM professional and inquire about:

  • Geo-Targeted and demographic consumer data
  • Marketing to the particular targeted market
  • Re-targeting existing prospects and clients
  • Converting prospects for a higher ROI and/or more volume