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Reputation Management

Why Businesses Need Local SEO

Written on February 27th, 2012 by
Categories: Local SEO, Online Marketing, Reputation Management, SEO Linkbuilding, Small Business Marketing

It’s very important to not forget about all of the direct benefits that your site can take advantage of by using a local SEO strategy. It’s no mystery, the Internet is an extremely big place and is no doubt growing each and every day.

It allows you to target the whole globe, but it’s more than likely that your business is located in just one small corner of this worldwide gateway. You’ll find this to be even more true if you have a traditional brick and mortar business.

This day in age it doesn’t make sense to spend your marketing time and dollars trying to market to the entire whole world, instead, you should create a more targeted approach and that is specific to your local community.

What Is The Goal of Local SEO?

The goal of using local SEO in {all suburbs} is to spread the word, get your name, website and business out there and in front of the audience that is most likely to benefit from it and those are people who are physically located near where you are. An alternate way to look at it is comparable to the local section of your yellow pages. Local SEO simply means that if you’re a local dry cleaner, located in Miami, FL your potential customers will find your location by searching locally online. LocalSEOSites.com uses specific techniques to ensure that your brands SEO strategy is specifically targeted to your local audience and customers.

It’s important to not over look the fact that people are literally trying to find you and not vise versa. When you take advantage of using local SEO, it makes it just that much easier for local consumers to find you and your business.

Traditional SEO campaign are great, but if you really want to increase business with local customers, it is wise to implement local SEO methods. Taking on a local SEO in campaign is extremely vital for your web site as well, not to mention the longevity of your brand.

Posted in Local SEO, Online Marketing, Reputation Management, SEO Linkbuilding, Small Business Marketing | No Comments »

Online Marketing Earns the Search Engine’s Respect through Relevancy

Written on October 13th, 2010 by
Categories: Online Marketing, Reputation Management, Search Engine Marketing, Small Business Marketing
Online Marketing Reputation Management

Online Marketing Reputation Management from one source

Mysterious as they seem algorithms are basically just logic through a scientific equation. Since search engines cannot tell where a business stands in real life and what it consists of through print and offline marketing, SE companies like Google, Yahoo, Bing and Ask use algorithms and web crawling robots to rank a company’s prestige.

Logically if information about your company appears all over the web, most importantly on relevant sites that are business related then your business will be looked upon with respect by search engines. Online marketing earns respect by providing information about your business in relevant locations.

Consistent Data that Earns Relevancy
• Company’s name
• Complete Address
• Phone Number
• Website URL
• Email Address
• Services Offered
• Brand Carried
• Company Descriptions

If your company’s information is consistent meaning your name appears exactly the same on all forms of online marketing including capitalizations and symbols such as $, &, #, etc. then search engines will give that listing more respect. More respect from Google means more business.

To be more clear, the more pieces of relevant data the better. Be sure not to miss the little things though, if your address is 1234 East Main st. on your local business listing then it should be the same on all your online marketing. Be sure not to let small errors slip through the cracks like making it 1234 E Main st. or 1234 East Main Street, even 1234 East Main St should be taken into consideration. After all, how hard is it to keep all your companies information uniform and professional?

Reputation management for your online marketing can keep your information relevant and consistent across the web. Most likely you have heard of a local SEO expert but many times there is no real management happening. Most companies web presence optimization has no accountability and further more you need to check all across the web just to be sure that the info is getting spread.

A reputation management company still offers local SEO services but with accountability. True online rep managing companies provide graphical data along with software that can display all information about your business from the web.

Online Reputation Management provides
• Where you are listed
• To what extent you are listed
• Which sites are displaying reviews
• An average rating of reviews
• Aocial mentions such as tweets

If you want to be on the first page of Google, Yahoo, Bing and Ask then you need online marketing that is relevant, consistent and manageable. Online reputation management teamed up with a local SEO expert provides just what a small business needs when attempting search engine marketing.

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Get Reviews – A Proactive Owners Small Business Marketing Tip

Written on October 12th, 2010 by
Categories: Reputation Management, Search Engine Marketing, Small Business Marketing
Small Business Search Engine Marketing Tips

Small Business Search Engine Marketing Tips

So you’re at the forefront when it comes to small business marketing. Your website is completely optimized and you’ve done search engine submissions along with directory submissions. Basically you have a web presence that should stand out above the rest. Although when you search for your business on local sites like Google Local Business Listings, Yahoo Local and Bing Local you are on the first page but at the very bottom.

Like most small business owners who have taken on the task of search engine optimization for their website and search engine marketing for their business you are at a standstill once you’ve reached a certain position on the search engine page rankings. Where do you go from there?

If you are doing small business marketing you probably do not have a lot of time to research how to fix your problem or even manage your reputation online. Most likely you are helping customers out or you are out doing work but that’s the beauty of this tip. While you are helping customers and servicing their needs you have the opportunity to provide your business with local SEO. Expert or not all, you need to do to help boost your page on the local business listings is ask for reviews and ask for them properly.

What do I mean by properly? Small business owners are a friendly group of people who usually get along with members of the community. You’re a business owner …and that’s how you are, right? Sometimes a customer may ask you what they can do for you, other than just paying you. If you are an internet savvy owner then you know that a review on the internet could help boost your company’s reputation. So you ask them to post a review about you on Google or Yelp but you forgot to add in the most important part.

The TIP
Reviews have a greater impact when they contain keywords that support searches. Let’s say for example I have an insurance agency in Los Angeles, Ca. It is probably a very competitive market and most likely it will take a lot of work to climb to the top of the searches. Reviews from clients that contain keywords will help to boost me up to the top of the searches.

Do not be afraid to teach your customers how to add keywords into their reviews. It’s as simple as letting them know, if you write a review about my business please don’t forget to tell everyone which service I provided you and please let them know that I am this type of business. In my example a review by someone stating they got the cheapest boat insurance around after searching many insurance agencies would help me to rank for prospective clients searching for boat insurance and insurance agencies.

So a proactive owner looking to do small business marketing without the help of a reputation management company or a local SEO expert can help to boost their business to the top of the local searches on the Google Local Business Listings, Yahoo Local and Bing Local could find that the answer is right under their noses. Asking customers if they could write reviews about your company or service and asking if they can add in important facts and keywords is probably the easiest way to help your search engine marketing for a small business.

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Google TV Brings Search Engine Marketing To Those Searching

Written on September 28th, 2010 by
Categories: Reputation Management, Search Engine Marketing, Small Business Marketing
Google TV Search Engine Marketing

Search Engine Marketing As Seen On Google TV

Can you say bye bye to your favorite standard cable channels? Not this generation. Although we are a breed of convenience, so having the power of a customizable query of programs and videos available all across the web is not out of the picture.

Google TV is going to bring the search engines to your living room. With a 46 inch HDTV monitor by Sony, or plug and play add-on box how could you go wrong? Google is going to combine your standard cable channels with search engine results and millions of videos online. The television is running on the Android operating system with the ability to run Google Maps, Gmail, Facebook apps, Youtube, and Twitter.

So with that said you can say Opportunity is Knocking.

Business owners now have the ability to reach their local market in their living rooms. This new opportunity is available through Google Maps and Youtube optimization also known as web presence optimization. This cost effective approach to branding and marketing your business with content, videos and informational commercials is genius.

Now small business owners are in the same arena as the big corporations. With the right support and guidance they now have the ability to reach the masses to compete and dominate.

Market shifter yes I said “market shifter”, I believe this will resemble the change from CD’s to Mp3’s and wave files, but this is going to be the change from movie theaters and DVD’s to YouTube and Hulu in your living room on the wall. Reaching millions has never been easier, but with that said ruining your reputation or having your reputation ruined is just as easy. As I said in my last post make sure you have a reputation management system or team in place before marketing online.

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