The buzz around the web this week is Google Instant and how it will be the end of search engine optimization. Some SEO experts are scared of the new change and others embrace it. We feel there really is nothing to worry about because Google is proving a better solution for local companies who take the right steps to be ranked along with big corporate on the first page. Relevant data will always be relevant and true SEO experts are always going to be ahead of others to optimize to the new changes.

So what is Google Instant? Google is changing the face of its search engine and displaying results that are more targeted to the user and it’s the user location in real time, which is an advantage to the local SEO industry. While you are typing a keyword search, the results are being displayed instantly to the relevancy of your search and location of your IP address. For a user who is searching for the word “Used Car Dealership”, the results will start populating by just typing “Used Car De”. See the example below:

As you can see from the screenshot above
• Results are showing even before hitting the Search button to complete the words
• Google is picking up the geolocation of the computer and auto populating the search with nearby cities
• Good news for Local SEO and small business who can now be ranked along with big corporations

What does this mean for small business and locally searched companies? Here is your foot in the door, a way to be seen above the big corporations that are extremely optimized for search. And as searching becomes more locally sophisticated we stay ahead of the game to make it easier for a small business to become found in their specialize niches.

Bottom line, SEO will not be as easy for the people who don’t truly understand how Search Engines work and now local companies now have a better opportunity to be found if the proper steps are taken to optimize for the always evolving search engine changes. This is just the dawn of a smarter searcher or a more educated consumer.