Stand out on the maps with Google Places Tags

Want your business to stand out like a tree frog in the rainforest? It literally can with Google Maps advertising through Google Places tags. For a flat fee every month your business listing can have a yellow tag displayed within the searches. Even if your listing is on the bottom of the first page the eye catching yellow can pull in clicks. Before you start to discredit this form of Google Places optimization simply because of the monthly cost attached it is important to consider the benefits.

Google Places Tag Benefits
•Be seen like a bee, the tags yellow color stands out.
•Display specials and benefits of your business on the first page
•Increased traffic can boost your listing
•Cheap fee for instant results

We’re not talking Google Instant but this is one of the only forms of advertising provided by Google that happens in real time. Why do we call it advertising though? Think of a business listing as information about a specific company that does not display benefits or facts that set you aside from the rest. Now that same listing can have a yellow tag which displays deals, reservations or other special notes about your location. You are advertising what makes your local business a better choice.

Displaying results that provide a solution is Google’s business. If your listing is drawing in traffic that finds the services and products they are looking for you will see benefits above and beyond sales. Your website’s search engine ranking will grow from the new traffic, therefore the extra traffic drawn in from your Google Places tag can actually help you get to that number one spot.

Small business owners that may have a local SEO company working on their organic rankings but want to help draw traffic should consider the tags. They are a great way of being seen even if you are at the top and they are a way of advertising benefits specific to your business.