
Recent changes to Google could help shoppers find local businesses online during the holiday shopping season. Find out more about SEM for the holidays through paid placement on Adwords and organic search engine marketing through Local SEO.
Information, tips and tricks for search engine marketing, small business marketing and healthcare marketing.

Do not give up on paid search if it is getting worse, just change your strategy. By using both local SEO and Adwords small businesses can keep driving traffic to their website at a low cost. If you have been thinking about abandoning pay-per-click you may want to read this important information first.