Local SEO before & after case study

Google marketing is the most well known form of internet marketing for a small business. It is the most used search engine in the world and is highly respected within its industry. Local SEO to improve rankings within the Google Local Business Listings is a fairly new art which has a lot of small business owners skeptical about the benefits it provides. Within this case study we show how a hair salon in Los Altos has increased its presence on Google maps in turn increasing the amount of activity generated from marketing on the most popular search engine available.

How many times your local listing is seen and how much action has been taken after being seen is displayed within the Google Places dashboard. Analytics provide data about the amount of consumers seeing and using the business listing from day to day and for which keywords. You can relate this data to a storefront, if more people are seeing your storefront then more people will take action and buy something.

In the example above before optimization the highest impressions for one day was below 60 and sometimes they would get near 0. Actions actually does hit 0 per day a number of times and even flattens out for a few days straight. We started optimization on July 29th as you can see from the huge increase at the end of the top month. After some Local SEO you can see the highest impressions per day has risen to 90 and never gets near the 0 mark. Actions are still hitting 0 on occasion but this is only the first month after optimization and as you can see there are quite a lot less flat areas. LocalSEOSites.com optimizes your profile to be seen for more keywords related to your business and the results are more traffic to your profile resulting in more action.

To the left is a screenshot from before we started optimizing our hair salon located in Los Altos, Ca.

They were already getting some impressions from a couple of keywords and from those impressions some action was taken. There were 482 impressions but the top 5 keywords were only 300 or so of those impressions. The more keywords you show up on the first page for the more your business will be seen and action will be taken.

The very next month from the day of optimization you notice a huge increase in our hair salons impressions. This is the benefit of local SEO for your Google Local Business Listing. Strategic keyword analysis provides your business with more keywords that drive customers. Even though we are competing with our own work towards the end of the first month, we were still able to increase impressions by %400 and actions by %300 in the second month.

Our hair salon client can now see a lot of traffic to their business from many different keywords but that is not all we do. Over time LocalSEOSites.com will grow their web presence so they will start to show up higher on the listings for major keywords. As they are submitted to directories and search engines as well as some social media optimization and local business listings optimization they will start to rank better and in the coming months we should see even more improvement.

Check back next month for another case study where we analyze our hair salon and another customer’s company for their growth from web presence optimization. To get updates sent directly to your email sign up for our RSS feed or follow us on Twitter for tweets with links to our updates.